Mitsuoka MotorTotal Branding
Website × Concept Video × Visual Development
Mitsuoka Motor Co., Ltd. needed to conduct branding activities that "do not look like an automobile manufacturer" to appeal to customers about the handcrafted car manufacturing that sets it apart from the major manufacturers.
In addition to renewing the corporate website with a responsive web design that provides a common experience for all users, we also developed and photographed a concept movie that embodies craftsmanship and visuals for the company's main product line, Bute, to support the transmission of a new brand that embodies the company.
Corporate site
Responsive web design for multiple devices such as smart phones, and WordPress to reduce the burden of operation. We also provide one-stop services such as concept movie production and new car visual shooting to support branding activities.
Concept Video
We filmed a concept movie of handmade craftsmanship and the company's stance at the Toyama factory to give users a sense of "one of a kind". It was also released on Youtube to help strengthen the brand communication.
Visual development and photography
In keeping with the conceptual image of the main product line, Bute, the new visuals were shot on location in Japan to give the impression of a European atmosphere, and foreign models, including child actors, were used to help strengthen the brand communication.